Marketing Plan

Online Marketing

When we market your home for sale online, thousands of potential buyers can preview your home worldwide on our Website and Cascade Sotheby's International Realty Website.  In addition, the listing is syndicated through an extensive network of online websites.  This is very important in selling a home today, since a larger percentage of home buyers are shopping online and on their smart phones/tablets. The graphic below illustrates primary syndicated websites. This does not include the distribution that occurs on all other Real Estate sites that maintain a feed through our local Multiple Listing Service.  

One of the benefits of working with a Cascade Sotheby's International Realty Broker is that we maintain exclusive agreements with the world’s most influential media partners; providing unique access to place print and digital property ads that target qualified buyers for your home. That includes mainstream partners such as the Apple TV, New York Times, and the Wall Street Journal, as well as lifestyle-focused partners such as Ocean Living and Country Life.

Apple TV is found in 24 million homes and with our innovative Apple TV app families can share the experience of discovering Sotheby’s International Realty® properties from the comfort of their couch or home theater room. Apple TV allows the Sotheby’s International Realty brand to present our curated high definition videos and photography on a screen larger than ever before. Unique to our app, users can explore properties via our visual lifestyle search and keep track of your favorite properties and recent searches. The app is designed to truly immerse the consumer in the Sotheby’s International Realty brand.

Social Media Marketing

We utilize advanced targeted social media marketing campaigns. These efforts have proven very successful in expanding our marketing reach and getting your properties in front of consumers that would be the best potential buyers for your property. We can target buyers geographically, by income, age, and interests. By combining enticing professional photography along with demographic and geographic data, we can get your home in front of the buyers that count.

Below is an example of a video marketing piece we developed for one of our listings. This video was viewed by 2,500 people within one week in a very targeted social media marketing campaign.

Marketing Brochures


We will present the very best features your home has to offer to inquiring parties using informative and inspiring full color email and print brochures. We only use the highest resolution photography.

Direct Mail Campaign


One of the many ways we will market your home is through our sophisticated direct email and print market campaign.  Marketing mailers are printed on over sized, high quality card stock with a high gloss finish.

Print Marketing

While a web presence and direct mail campaign are very important in marketing, printed newspapers and magazines are a staple in real estate sales. We customize for our clients strategic print advertising campaigns designed to drive exposure of your property to all relevant market sectors. Through the Sotheby's International Realty Brand we have the ability to leverage many of the world's most well-known media partners in combination with a range of local, regional, and national magazines to bring extraordinary exposure to our clients. See the sidebar for more information about the amazing print marketing opportunities available for us to showcase our listings.

Marketing and Development Expertise


Our extensive background in marketing gives us a unique edge in selling your home. We provide constructive insight on how to best highlight the quality and unique features your home has to offer and how to convey these special features to prospective purchasers that might otherwise be overlooked by the untrained eye.

Our properties are promoted on a variety of well known local, national enhancing exposure to the properties we represent.

Cascade Magazine

We also proudly advertize our clients properties in Cascade Sotheby's exclusive publication. Currently 35,000 magazines are printed and distributed through 185 distribution points.  The magazine is also viewed online over 45,000 times and mailed directly to targeted homes.  Distribution continues to grow as the magazine continues to showcase the extraordinary  Real Estate, design, lifestyle and art of the region. Click the image below to view the digital edition. 

Local Print Marketing

Although the internet is one of the most effective means to disseminate listing information to the masses there is still a need to showcase properties in local newspapers. Consistent property advertising in the largest newspapers in our markets enhances exposure in addition to driving traffic and awareness between Portland Metro, The Oregon coast and Central Oregon.

Magazine Advertising

Additional advertising opportunities are available to us in many of the most well-known and viewed media publications.

All information provided is deemed reliable but is not guaranteed and should be independently verified. The content relating to real estate for sale on this web site comes in part from the IDX program of the MLS™ of Central Oregon. Real estate listings held by brokerage firms other than Cascade Sotheby's International Realty includes the names of the listing brokers. Listing content is copyright © 2017 MLS™, Central Oregon.  

Sonja Porter is a Real Estate Broker licensed in the State of Oregon.  Cascade Sotheby's International Realty,  650 SW Bond St., Suite 100, Bend Oregon 97702.

Sotheby's International Realty is a registered trademark licensed to Sotheby's International Realty Affiliates, LLC.

Each office is independently owned and operated.